Privacy policy

Last updated: July 24, 2026

UpsideLuxe operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). UpsideLuxe is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card details, transaction details, form of payment, payment confirmation, and related account details required to fulfill your order.
Transaction information including the items you view, put in your cart, purchase, return, exchange, or cancel, as well as past order history.
Communications with us including any information you send us during customer support inquiries or emails.
Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information regarding how and when you interact with or navigate our website.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you make a purchase, create an account, communicate with us, or otherwise provide your personal information.
Automatically through the Services from your device when you visit our website through cookies and similar technologies.
From service providers who perform services on our behalf (such as payment processing or order fulfillment).
From our business partners.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services: To fulfill orders, process payments, arrange shipping, handle returns and exchanges, remember your preferences, and maintain your account.
Marketing and Advertising: To send promotional communications by email or postal mail and to show you relevant online advertisements based on your activity.
Security and Fraud Prevention: To authenticate transactions, detect or investigate fraudulent or malicious activity, and protect our store and customers.
Communicating with You: To provide customer support, respond to inquiries, and maintain our business relationship.
Legal Compliance: To comply with applicable laws, respond to legal requests, or enforce our policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

With Shopify and other operational vendors (e.g., IT management, payment processing, data analytics, customer support, fulfillment, and shipping).
With business and marketing partners to show targeted advertisements based on your online activity. You can exercise your right to opt out of targeted advertising by visiting the Shopify Privacy Portal.
When directed or consented to by you, such as for shipping or social media integrations.
In connection with legal obligations or business transfers (e.g., corporate restructuring, legal proceedings, or enforcing our terms).

Relationship with Shopify

Our store is hosted on Shopify, which processes personal information about your access and interactions to provide and improve our services. Information you submit will be transmitted to Shopify and third parties across international borders as needed. Additionally, we use enhanced Shopify features that utilize data from interactions across merchants to help protect and grow our store. In these instances, Shopify acts as a data controller. To learn more about how Shopify processes data or to exercise your privacy rights, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to third-party platforms. We do not control and are not responsible for the privacy practices, security, or content of those external sites. Please review their privacy policies directly when visiting them.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or guardian who believes your child has provided personal information, please contact us at info@upsideluxe.com to request deletion.

Security and Retention of Your Information

We implement safety measures to protect your information, but no security system is impenetrable. We retain personal information for as long as necessary to maintain your account, fulfill orders, resolve disputes, comply with legal obligations, and enforce agreements.

Your Rights and Choices

Depending on where you reside, you may have rights regarding your personal information, including:

Right to Access / Know the personal information we hold about you.
Right to Delete personal information we maintain.
Right to Correct inaccurate information.
Right to Portability to receive a copy of your personal data.
Right to Opt-Out of Sale or Sharing for Targeted Advertising. You can opt out via the Shopify Privacy Portal. We also recognize Global Privacy Control (GPC) opt-out signals sent by browser preferences.
Managing Communication Preferences: You can unsubscribe from marketing emails at any time using the link in the email footer.

To exercise any of these rights, please contact us at info@upsideluxe.com. We will verify your identity before processing requests as required by law.

Complaints & International Transfers

If you have concerns about how we handle your data, please contact us at info@upsideluxe.com. Depending on your jurisdiction, you may also have the right to appeal or lodge a complaint with your local data protection authority. Personal information may be transferred across borders (including outside the EEA or UK) using recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this policy periodically to reflect operational, legal, or regulatory changes. Updated policies will be posted on this page with a revised "Last updated" date.

Contact

Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of your rights, please email us at info@upsideluxe.com.